This is not a new feature, but is one we have not discussed in detail on our blog. The topic of creating a set of indices came up during a back-and-forth with Marketwi.se.
Tracking investor interest by geography is a standard feature which comes with every CRE Console listing. We certainly aren’t the first to offer this feature, but we are one of the few service providers who do.
Below are two examples of this feature. Let’s use these two graphics and see if we can identify any underlying themes.
Tennessee Land Development Deal
Maryland Value-Add Office Deal
Obviously, geography does matter, as each listing garnered more investor interest from its respective region.
Another reoccurring theme, which some industry participants may or may not be aware of: due to the shear concentration of commercial real estate investors in California, Florida, Illinois, New York and Texas, these states will usually generate some of the strongest interest levels.
No matter where the listing is located, these states consistently appear in top 10 rankings for investor interest.
We extend a question to our readers, “With this new information, how would you leverage this information to effectively market, and ultimately, sell your properties? “
I could see using the information to determine which regions would be most beneficial to target with additional marketing efforts. For example, attending regional ICSC or NAIOP meetings, or buying print ads in certain, more targeted publications.
[...] make a shameless plug for how we use Google Fusion to chart investor interest by geography (on our broker console and our automated investor [...]