Archive for the ‘CRE Marketing Tips’ Category

Moody’s New Commercial Property Price Index

Tuesday, May 29th, 2012

Moody's recently conducted a conference call to summarize the changes to their Commercial Property Price Index (CPPI). The major enhancements to the index include: Two stage annual-to-monthly frequency conversion: more signal, less noise, no lag. Segmentation of the six major “gateway” markets versus rest of US for each property type. "Building block" indices equal-weighted ... More

Feature Spotlight: Automated Client Reporting

Tuesday, November 8th, 2011

Tired of scrambling to create, update or maintain marketing progress reports? If so, you've come to the right place. CRE Console's proprietary software automates the entire client reporting process, preparing a simple, but elegant report for every client. Each report contains the following: Custom Branding: This is no cookie cutter report. Every report ... More

CRE Marketing Tips: Sale and Lease Comps

Wednesday, March 2nd, 2011

Very few offering memorandums include comparable sales or lease comps for potential investor's consideration. Why? Is it because brokers hope they'll find a sucker who doesn't do any due diligence? Good luck, most of those guys went bankrupt following the crash. Is it because because brokers are lazy? Maybe, but the ones ... More

CRE Marketing Tips: Glamor Shots

Friday, February 18th, 2011

One marketing faux pas we continually see is terrible property photos. Whether it is on commercial listing services, or via email announcing a new deal, many times, it looks like the broker didn't even take the time to get out of the car to take the photo. And if they ... More

CRE Marketing Tip Series

Wednesday, February 16th, 2011

As evolves, we have found that providing best in class examples and marketing tips to help our clients sell investment real estate in this economic environment has become increasingly crucial to maximize the effectiveness of our marketing platform. From these experiences, we will create a series of posts which ... More